How do the impacts of video vs audio differ in their impact on dopamine in the brain?

The Impacts of Video vs. Audio on Dopamine Levels in the Brain

Different forms of media stimulate our brains in unique ways. Specifically, the level of our brain's dopamine, known as the "feel-good chemical," can surge or dip based on our visual and auditory experiences. Both video and audio content are powerful dopamine triggers but they impact our brains differently.

The Power of Video

Studies have shown that when we watch engaging videos, our brains produce higher levels of dopamine (Koepp et al., 1998). This is due to the power of visuals, which not only attract our attention but also encourage us to make predictions and form emotional connections—activities that prompt dopamine release. For instance, action-packed scenes or emotionally moving sequences in movies can spur dopamine production. Furthermore, our brains enjoy novelty, and the diverse sensory and cognitive stimuli provided by video content can cater to this love for new experiences.

The Impact of Audio

Audio content, such as music, also significantly affects dopamine levels. There is a strong emotional connection between our brain and music (Salimpoor et al., 2011). When music resonates with us emotionally, it triggers dopamine release in the brain. Studies have also shown that simply anticipating parts of a song you enjoy can increase dopamine levels. This is similar to how anticipating a reward—like the climax of a story or the resolution of a musical chord—can release dopamine.

Overall, both forms of media are powerful in their unique ways, each has certain advantages, and they can both significantly increase levels of dopamine in the brain. Therefore, they can be used strategically, individually or combined, based on the desired outcome.